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Font and effects in relation to digipaks...

The font seen in the title above for 'Florence + the Machine' is one of the first things that you recognise from the digipak. The font itself is very individual and unique. This is through the font looking as if it has been handwritten by herself, adding a much more personal touch to the digipak. It is very informal and relaxed which alongside the personal touch links to her unique and personal style of music. 

Looking at Ed Sheeran's 'Lose Change' digipak above, we can focus on his very personal style of music being represented through his use of font. It is handwritten again similar to the previous one, showing the personal side to his style of music. The digipak as a whole, but in particular the use of font, shows a real childlike side to him. It highlights him in a way that portrays him as having an immature side to his work yet somehow it is still so professional. 

When we look at The Kooks' album digipak above, we can see a different style to the previous two that I have looked at. Despite The Kooks still having a very personal style of music, they decided to use a different approach. This definitely isn't handwritten and has clearly been developed purposely to show it as appearing to be 'broken' or 'staggered'.This gives the impression that the band has a non-conformist type of music.

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